I don’t know much about fashion, but I know that this footage of Artec team rider William Hughes carving down the French mountainside in an LED-covered suit like a glowing comet is incredible.
Shot by fashion photographer and film-maker Jacob Sutton, the short film is certainly different from any snowboarding video I’ve ever seen. Hughes is a beacon in the darkness, which highlights the fact that he’s completely on his own as he makes his way down the mountain. At times he’s more Silver Surfer than snowboarder.